Whitepaper: 5 steps to improving your website content

This whitepaper provides you with the essential components that every marketer needs to know in order to develop a steady content strategy.

After reading this you should be able to:

  • Create a set of objectives to base your content strategy on
  • Segmentate your audience into structured personas and create relevant content for your audience
  • Give your brand a personality that builds trust
  • Make your content accessible to everyone, including people with disabilities
  • Keep your content aligned with your goals, audience and brand