Whitepaper: 5 steps to improving your website content
This whitepaper provides you with the essential components that every marketer needs to know in order to develop a steady content strategy.
After reading this you should be able to:
- Create a set of objectives to base your content strategy on
- Segmentate your audience into structured personas and create relevant content for your audience
- Give your brand a personality that builds trust
- Make your content accessible to everyone, including people with disabilities
- Keep your content aligned with your goals, audience and brand