Peppered develops premium website, email and marketing technologies, specifically tailored to the wishes and needs of the culture sector.

Heart for culture

We are proud that we have been working for decades as a specialist for and with the cultural sector. From the largest to smallest institutions, from producing companies to orchestras, from CCs to concert halls, our team of people is passionate about culture, and the role technology and digitisation can play in audience reach.

Our software

Our software is fully developed in-house and can compete with the best tools available worldwide. By working smartly as a collective with our users, we share knowledge, costs and insights. In this way we ensure that we as a sector can lead the way, with websites that continuously meet the highest standards. In doing so, we help our customers reach the public and allow more people to enjoy culture.


From devising our system by our product team, building the latest applications by our in-house developers, to rolling out and implementing at theaters, concerts, orchestras and cinemas: as one team we work on the continuous development of the cultural sector every day.

Meet the team

Join our team

Our history

While studying mathematics at Delft University of Technology, Coen van der Poll came into contact with the local Theater de Veste, which “wanted to continue with the internet”, something that was not an absurd question in the early days of the internet. The ambition grew to develop a platform with which all theaters, pop halls, movie houses and orchestras could set up their online marketing. Peppered was born. Since then, the Peppered team has been helping cultural institutions deploy and expand their online channel. Peppered grew with the growth of the internet and soon other, larger and smaller organisations followed, with which the collective of users became increasingly diverse. Meanwhile, our feat of technology has already come a long way and Peppered has grown into the market leader in the Benelux.