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In the 'Welcome' marketing campaign, the Innovators explored whether we could get new visitors to sign up for the newsletter right after their first order.
Innovators: Want more
Can we encourage online visitors to view other performances right after placing their order? That's what the Innovators explored with the 'Want more' campaign.
Innovators: Remind me
In the 'Remind me' marketing research, the Innovators investigated whether we can let visitors return to their filled shopping cart via a reminder on the website and thereby stimulate purchase.