The Innovators

The Innovators is an R&D team consisting of a number of cultural organisations and Peppered. Together they focus on devising and executing marketing experiments, checking the value of these innovations and embedding their components in their approach if they have proven to be successful.

Marketing research

Through research, the Innovators discover how cultural organisations can best shape their online marketing, so that visitors can orient themselves on - and be inspired by - the cultural programme in an accessible way.

View the research reports of the Innovators' campaigns below.

Research reports