About us

Peppered is the premier online marketing platform designed specifically for the cultural sector. Ideal for theatres, cinemas, museums, concert halls, and other cultural institutions, our holistic, multi-channel platform enables you to connect with audiences intelligently and seamlessly through an integrated website, email, online ticketing, and digital marketing solution.

How it all started...

Back to the year 2000

In 2000, whilst studying mathematics at one of Holland’s top technical universities, founder Coen van der Poll took a job helping his local theatre navigate the then little trodden paths of the worldwide web, and Peppered was born. Over the past two decades, Peppered has played an increasingly important role in The Netherland’s cultural sector’s digital adoption and development. By expanding across Europe and transforming Peppered into a collective system of cultural organisations, Coen has continued to refine support for a sector with unique characteristics and challenges, providing superior solutions at a lower cost. As of 2018, Peppered’s Rotterdam offices boasts 11 employees serving almost 70 venues across The Netherlands, Belgium and Germany. Coen still hasn’t finished that maths degree.

A unique, collective approach

Share knowledge, development, and costs

Peppered works in a collective model in which all participating cultural institutions share the same technical framework. This way they also share insights, knowledge, costs, best practices and inspiration. This is based on the conviction that cultural organisations of any kind have the same fundamental needs and desires. If we share these common needs, you save time, space, and money that can be used for other important issues. 

A holistic solution

All your channels in one place

Peppered is a system that offers all the crucial digital channels necessary for cultural institutions integrated into a single platform. This includes website, email, narrowcasting, and online ticketing processes (in cooperation with existing ticketing systems). The dashboard is the core of the system, where all the different components can be easily configured and modified. Because of this holistic approach, all channels (including ticketing) are available to use at any time and place, making it possible to significantly improve customer experience and marketing strategies for customers.