Last updated: 2 April 2019 - Read time: 3:18 min

Growth through sharing

Those who work in the cultural sector may recognise this: sharing knowledge is in the dna of the people and the organisation. It is how a sector shows its cleverness, without the necessary budgets per se. It is also the breeding ground from which Peppered was conceived and continues to grow.

The why and wherefore of a collective approach

From your organisation’s perspective

Working as part of a collective is very beneficial for your organisation. With 70 affiliated institutes, there is always one pioneer among them, someone ahead of the field and more advanced than your organisation. The knowledge they posses is yours too, through the effect of collective working. This collective knowledge has to be regarded in a broad sense. The collective has proved its worth in many ways over the years, such as:

  • Investments by cultural organisations in new technologies benefit other organisations.
  • Collectively developed knowledge through collaboration with knowledge institutions.
  • Joint training and sharing of best practices.

So, utilising someone else’s knowledge and investments not only saves time and money, it also creates space to work on your own individual strategy. And of course, to contribute in other ways to collective continued development.

The why and wherefore of a collective approach

From Peppered’s perspective

Why is Peppered a collective? There’s no easy answer to this question, it took us 15 years to figure it out ourselves. However, we do know that introducing a collective approach requires two important conditions:

  1. Cultural organisations must have similar functionalities
  2. There are enough organisations to form a collective

Rests us to mention that it took us 15 years to realise that a collective approach was a grand idea. Being specialised within one sector for 15 years meant we kept seeing the same questions and needs pop up. So, we bundled these into a collective, technical framework that every cultural institution can join. The growth this initiated meant we fulfilled the second condition, and Peppered finally became a collective after 15 years of traditional website building. Valuable for you, valuable for us The collective impact also means Peppered can keep focusing on new things. We roll out new functionalities for everyone as soon as they are built. This way, we don’t have to repeat the same ‘tricks’ over and over and instead we can move towards new developments together with the client group. An appealing working method we identify with: vital for keeping us ahead of the game for at least the next 20 years.

Working as part of a collective is very beneficial for your organisation, as it is for every participant.

Uniek waar het moet, collectief waar het kan

Important key points for Peppered

Theatres, concert halls, museums, orchestras, and any other institution in the cultural sector that tells a story and has a need for (online) contact with existing and new customers: we know what you need and we are fully agreed on your uniqueness. This is why we know we can only offer a collective system if the following conditions are met:

  1. You will receive the best solution for those segments where your needs are comparable to those within the sector
  2. You have freedom in those areas where the unique character of your organisation becomes apparent

This means we utilise the collective approach where possible and safeguard your uniqueness where essential.

The main ingredient: You

Important key points for your organisation

A collective needs both initiators and followers. After all, a collective needs a significant body to create the strength for a constant pioneering position. This also shows that “noblesse oblige” exists: where traditionally, the largest theatres – with the broadest shoulders – initiate and carry the developments. It is clear that these are without exception developments they would have initiated independently (without the collective) and would have paid for themselves too. It follows that even the most active participants benefit hugely from the collective. Either for sharing costs, or to hitch a ride on the developments of others; development they may not have thought of or never got around to.

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